Adidas to take back apparel from any brand in resale program with ThredUp

The fashion industry is one of the world’s biggest polluters. The textiles industry relies mostly on non-renewable resources – and with low usage rates and low levels of recycling, this linear system creates a massive footprint and applies pressure on the world’s resources. adidas’ sustainability mission is to help End Plastic Waste through forging partnerships and developing product innovations that either: use recycled materials, are made to be remade or are made with nature.

Adidas has introduced its Choose to Give Back program aimed at helping to extend the lifecycle of sports performance & lifestyle apparel and footwear.

Leveraging thredUP’s Resale-as-a-ServiceⓇ platform and expertise, the program will invite consumers to send used product from any brand back to adidas.Initially launched within the adidas Creators Club app to members on October 7, the program is rolling out more widely online and in stores in early 2022. To participate, consumers can generate a Clean Out Kit prepaid shipping label through the app and use it to send apparel and accessories across any brand or category, including their used sports gear in – from its running shoes to soccer jerseys or other performance apparel. If an item is not in a condition to be resold it will go through thredUP’s select network of textile reuse partners. In exchange for sending in their old gear Creator Club members will earn rewards.

By making it easy to buy and sell second hand, thredUP has become one of the world’s largest resale platforms for women’s and kids’ apparel, shoes and accessories. thredUP has processed over 125 million unique secondhand items from 35,000 brands across 100 categories.

Choose to Give Back is the latest of many sustainability initiatives from adidas – including a low-carbon shoe collaboration with Allbirds, Stan Smith Mylo: made with mycelium, the root structure of mushrooms and Made to be Remade shoes. The brand is also working towards a goal of Carbon Neutrality across all North America facilities by 2025, including retail stores, distribution centers, and employee offices.